As long as Fresh 102.7 keeps posting videos and news of Michael Johns, I'm happy to keep posting it here to share it with you. Fresh 102.7 has been such a huge supporter of Michael and has gone out of their way to share his music and news with his fans.
Where I come from, it's said that one good turn deserves another. All of you Michael Johns fans should take the time to listen to Fresh 102.7 online, add them as friends on MySpace, follow them on Twitter, and become fans of their Facebook. You can also text 102.7 at 21027.
Brooke White and Elliott Yamin fans can find videos of your Idols at Fresh TV as well. However, the following videos are for Michael Johns fans. ;D
Fresh 102.7 Video of Michael Johns - "Single Ladies"
Fresh 102.7 of Michael Johns "Heart On My Sleeve"
Showing posts with label Radio. Show all posts
Showing posts with label Radio. Show all posts
Tuesday, August 18, 2009
Monday, August 17, 2009
Video of Michael Johns Interview With Fresh 102.7
Michael took a few minutes to answer some questions for the Fresh 102.7 crew at the show held at Eisenhower Park on August 15, 2009. My thanks to 102.7 for sharing this and so much more of Michael Johns on their website. They were actually playing his single "Heart On My Sleeve" (free download of the single at Amazon.com) at the very same moment I found this interview!
Have a look at the 102.7 site by clicking HERE! You can listen to their shows live online any time. I'm hoping they'll post the actual performance videos of all the stars that were there that day. You can be certain I'll post the news if those show up too!
Michael Johns Q & A with Fresh 102.7
Some additional HQ videos of Michael's performance at 102.7's Fresh in the Park concert were recently uploaded, so I thought I'd take the time to share them with you too. Be sure to watch them full screen as there are some gorgeous shots to be seen.
Michael Johns - "Black" - August 15, 2009
Michael Johns - "Single Ladies"
Michael Johns - "Bohemian Rhapsody" - August 15, 2009
Have a look at the 102.7 site by clicking HERE! You can listen to their shows live online any time. I'm hoping they'll post the actual performance videos of all the stars that were there that day. You can be certain I'll post the news if those show up too!
Michael Johns Q & A with Fresh 102.7
Some additional HQ videos of Michael's performance at 102.7's Fresh in the Park concert were recently uploaded, so I thought I'd take the time to share them with you too. Be sure to watch them full screen as there are some gorgeous shots to be seen.
Michael Johns - "Black" - August 15, 2009
Michael Johns - "Single Ladies"
Michael Johns - "Bohemian Rhapsody" - August 15, 2009
Sunday, August 16, 2009
Fresh Pics of Michael Johns at Fresh in the Park!
Here are some photos of Michael Johns Fresh in the Park appearance on August 15th, from Fresh 102.7. Visit the Fresh 102.7 site for pictures of Brooke White, Elliott Yamin, and Carolina Liar! Six videos of Michael Johns set can be found HERE. The set included acoustic versions of Beyonce's "Single Ladies", Pearl Jam's "Black", the Bee Gees "To Love Somebody" (also on Michael Johns album, an A Capella version of Queen's "Bohemian Rhapsody" on the same video with Otis Redding's "I've Been Lovin' You Too Long", Radiohead's "Fake Plastic Tree's", and Michael's new single "Heart On My Sleeve" from his debut album Hold Back My Heart (available on iTunes, Amazon.com, and retail stores everywhere.


Michael Johns Fresh In The Park Videos
Thanks to everyone that uploaded videos for those of us who couldn't be there! Michael did his new single "Heart On My Sleeve" along with several other songs! Enjoy these videos of Michael Johns playing at 102.7's Fresh In The Park on August 15, 2009 .
Michael Johns sings Single Ladies at Fresh in the Park 2009
Michael Johns Singing Pearl Jam's Black/08-15-09
Michael Johns - To Love Somebody
Michael Johns - Bohemian Rhapsody & I've Been Lovin' You Too Long
Michael Johns sings Heart On My Sleeve
Michael Johns sings Fake Plastic Trees
Michael Johns sings Single Ladies at Fresh in the Park 2009
Michael Johns Singing Pearl Jam's Black/08-15-09
Michael Johns - To Love Somebody
Michael Johns - Bohemian Rhapsody & I've Been Lovin' You Too Long
Michael Johns sings Heart On My Sleeve
Michael Johns sings Fake Plastic Trees
Wednesday, July 29, 2009
Michael Johns to perform Free Concert in NYC!
Thank goodness for Twitter and Fresh 102.7! Otherwise, I might never have known about Michael Johns upcoming concert with Elliott Yamin, Brooke White, and Carolina Liar! NYC is being treated to a FREE concert in the park with some of today's Freshest music and artists, courtesy of Fresh 102.7! You can follow 102.7 on Twitter too!
Be sure to check out the 102.7 website for up to the minute details and listen daily to hear Michael Johns' "Heart on my Sleeve" from his new album Hold Back My Heart! When you click on the album link, you can download the single for FREE!
The following videos were from an interview and performance courtesy of Fresh 102.7, done on June 23rd to announce the release of his album.
Be sure to check out the 102.7 website for up to the minute details and listen daily to hear Michael Johns' "Heart on my Sleeve" from his new album Hold Back My Heart! When you click on the album link, you can download the single for FREE!
Fresh 102.7 is taking it live and outside again with Fresh in the Park! We’re giving all of our Fresh listeners a FREE concert with no tickets to buy and no tickets to win! It’s New York’s largest outdoor Concert of the summer featuring live performances by Elliott Yamin, Brook White, Michael Johns and Carolina Liar! If you want to be at Fresh in the Park all you need to do is get there! Bring the entire family and get there early. Don’t forget your beach chairs & blankets for a night of music and fun with Fresh 102.7! Click here to check out photos from last years Fresh In The Park! |
The following videos were from an interview and performance courtesy of Fresh 102.7, done on June 23rd to announce the release of his album.
Michael Johns interview and performance on 102.7
Friday, July 17, 2009
Michael Johns on Atlanta's Q100 & Tin Roof Appearance Tonight!
If you missed the "Hot Aussie's" interview and performance of his new single from Michael Johns' debut album Hold Back My Heart, have a listen below.
The album is available for download at iTunes and Amazon.com, and the CD can be found on music shelves everywhere! I bought mine at Walmart. Picture of Michael Johns on Atlanta's #1 Top 40 Radio Q100 (photo and interview courtesy of The Bert Show)
His single, "Heart On My Sleeve" is available for free download at Amazon.com, Check out the entire album when you download the single. It showcases his talent and ability for singing any genre of music. There's something on the album for every type of music listener. With any luck, I'll be back with some video from today's interview or tonight's show later on. Enjoy!
Wednesday, July 15, 2009
Michael Johns Announces Album On AP!
This just in from the AP (Associated Press)! New video announces Michael Johns Hold Back My Heart album release! Way to go Michael! I didn't write this one, but I'm happy to share it with all the American Idol Michael Johns' fans.
The following is an AP Quote:
"Former 'American Idol' contestant Michael Johns releases new album, "Hold Back My Heart." Johns - one of the first non-US citizens to make the Top 12 - came fifth place in the seventh season of 'American Idol'. (July 15)"
The following is an AP Quote:
"Former 'American Idol' contestant Michael Johns releases new album, "Hold Back My Heart." Johns - one of the first non-US citizens to make the Top 12 - came fifth place in the seventh season of 'American Idol'. (July 15)"
Q100 To Welcome Michael Johns This Friday!
Michael Johns announced from his MySpace blog today that he'll be doing an interview for Q100 this Friday, July 17th followed by a performance and Meet and Greet to be held at the Tin Roof Cantina starting at 7pm that night.
All of you Atlanta fans who are lucky enough to live in the area be sure to make plans to attend. As you know, Michael considers Atlanta his "American hometown". He'll be touring with Brooke White beginning in September to showcase his newly released CD Hold Back My Heart.

Click on the pic to view Q100's Website!
Be sure to listen to Atlanta's #1 Top 40 Radio Station Q100 now to hear Michael Johns' new single "Heart On My Sleeve"! If you haven't heard it yet, then by all means, tune into Q100's station and request it! You may also download the single FREE at Amazon.com!
Here's the news he sent out today!
All of you Atlanta fans who are lucky enough to live in the area be sure to make plans to attend. As you know, Michael considers Atlanta his "American hometown". He'll be touring with Brooke White beginning in September to showcase his newly released CD Hold Back My Heart.
Click on the pic to view Q100's Website!
Be sure to listen to Atlanta's #1 Top 40 Radio Station Q100 now to hear Michael Johns' new single "Heart On My Sleeve"! If you haven't heard it yet, then by all means, tune into Q100's station and request it! You may also download the single FREE at Amazon.com!
Here's the news he sent out today!
From: Michael Johns- (MySpace)
To: Everyone
Date: 7/15/2009 9:15:30 AM
Subject: Atlanta Meet n Greet
Hey guys hope everyone's well? I wanted to let you know that Q100 is bringing me into Atlanta this Friday the 17th for an interview. I will then be at the Tin Roof Cantina at 7pm for a Meet n Greet and also special performance.
If you're in the Atlanta area or know people that are please come down. It would be great to meet as many of you as possible
Hope you're enjoying my new record Hold back my heart in stores, Itunes and amazon etc
Be in touch soon
MJ
Tuesday, July 14, 2009
Request Michael Johns On Clear Channel
It's not often that an "Idol" like Michael Johns asks his fans to help out, so when he did, I was more than willing to offer whatever I can to help spread the word to all of his fans. Michael sent out a bulletin and a blog today, both requesting the same thing. Here's what he had to say:

The picture above will take you to the iheartradio.com's Adult page.
I also went to the On Demand section just as he asked, but couldn't find how to request an artist or a song. I was able to find his music by entering the On Demand section, then finding a Search button on the very far right of the iheart radio player, I entered his name and then clicked on select. I got to "Heart On My Sleeve" from his new album Hold Back My Heart easily enough, but I don't know if that constitutes making a request, so I fired off an email to the site. I asked them flat out how to make a request on their website (and requested the song via email too). They're supposed to answer within 12 hours, so I'll let you know how that goes.
If you click on the picture below, it'll take you directly to his page, which looks something like this.

One of Michael's fans also suggested that those who have Twitter accounts can make their requests by tweeting @iheartradio and @NEWArtists - Please play Michael Johns - "Heart On My Sleeve" . No worries my Twitter friends, I'll do it from a Twitter account no one knows about instead of bombarding you like I did on the AOL "All Twitter Request" radio station. :P
Hey everyone,Now being the faithful little Michael Johns fan that I am, I clicked on the "RIGHT HERE" portion of his blog and bulletin to follow through with his request. It did indeed take me to the Adult section of the iheartradio.com site. When I got there, I noticed that Michael was on that page, but under their "Recommended" artist section instead of "Artists to Watch". He's the nice looking fellow on the far right, bottom row.
Clear Channel has chosen me as one of their "Artists to Watch" but I still need your help. I would love it if you could spread the word about the promotion and request "Heart on My Sleeve" through their ON DEMAND service located at the top of the page.
Check out the page I'm featured on RIGHT HERE.
We're trying to get the single all over radio so this would be HUGE!
Thanks so much and see you on tour!
MJ
The picture above will take you to the iheartradio.com's Adult page.
I also went to the On Demand section just as he asked, but couldn't find how to request an artist or a song. I was able to find his music by entering the On Demand section, then finding a Search button on the very far right of the iheart radio player, I entered his name and then clicked on select. I got to "Heart On My Sleeve" from his new album Hold Back My Heart easily enough, but I don't know if that constitutes making a request, so I fired off an email to the site. I asked them flat out how to make a request on their website (and requested the song via email too). They're supposed to answer within 12 hours, so I'll let you know how that goes.
If you click on the picture below, it'll take you directly to his page, which looks something like this.
One of Michael's fans also suggested that those who have Twitter accounts can make their requests by tweeting @iheartradio and @NEWArtists - Please play Michael Johns - "Heart On My Sleeve" . No worries my Twitter friends, I'll do it from a Twitter account no one knows about instead of bombarding you like I did on the AOL "All Twitter Request" radio station. :P
Tuesday, June 23, 2009
Michael Johns Blogs About UGO.com Solo Videos
Catch the interview Michael Johns did with UGO.com in the first video, he talks about his debut album Hold Back My Heart; released TODAY! You can pick up a copy at your local stores, or download it from iTunes or Amazon.com!
Interview
Thanks for the video news Michael, and my thanks to UGO.com for providing the embed links so we can share them! Be sure to visit their site for up to the minute news on Gaming and media!
Here's what Michael wrote in his MySpace blog:
Heart On My Sleeve
To Love Somebody
Interview
Thanks for the video news Michael, and my thanks to UGO.com for providing the embed links so we can share them! Be sure to visit their site for up to the minute news on Gaming and media!
Here's what Michael wrote in his MySpace blog:
Current mood:vibrant
Hey everyone,
Check out 2 new live solo performances that just went up on UGO.com today! Head over to the link below to see my acoustic performances of "To Love Somebody" and "Heart on My Sleeve" plus an interview.
Let me know what you guys think!
UGO.com Michael Johns Video Sessions
MJ
Heart On My Sleeve
To Love Somebody
Michael Johns Live At Fresh 102.7 Radio
For those of you that live in the NYC area, Michael will be doing a Meet N Greet at J&R's Music World, 23 Park Row at 5pm. Don't miss meeting Michael to get your copy of Hold Back My Heart signed!
Also, don't miss Michael tomorrow morning on Good Day New York! He'll be on the show around 8:40 am.
Meanwhile, back at the radio station, please enjoy the following videos courtesy of Fresh 102.7 FM, and listen to their station to hear Michael Johns "Heart On My Sleeve"! Download the single FREE from Amazon.com!
Friday, June 19, 2009
The Entire 103.7 Lite FM Michael Johns Video Collection
My unending thanks to 103.7 Lite FM for sharing these outstanding videos with all of us Michael Johns Fans. In an article I wrote yesterday, I posted the video of Michael Johns they filmed while he was in their studio playing his debut single "Heart On My Sleeve" from his new album Hold Back My Heart. Lite FM was thoughtful enough to turn on the video cameras and shared that video at their site. Stay tuned to that radio station to hear Michael Johns and this song on a regular basis!
Michael Johns - "Heart On My Sleeve" (In-studio @ 103.7 Lite FM)
I cannot even begin to tell you how thankful I was to find the video above, so you can imagine my surprise when I returned to their site and found they went the extra mile for their listeners. The Lite FM radio station hosted Lite Nite at The Glass Cactus in Dallas on June 17th, as you already know if you read this blog very often.
They made videos of Michael Johns set as he performed the songs below. It's almost as good as being there...almost. 103.7 Lite FM in Dallas are now my heroes. Cheers and best wishes to them!
Michael Johns - "Wish You Were Here"
Michael Johns - "Never Tear Us Apart"
Michael Johns - "I've Been Lovin' You Too Long"
Michael Johns - "To Love Somebody"
If you missed the interview before the song, you can listen to that fabulous Aussie wit in that beautiful accent below. Lite FM most graciously shared their mp3 of the interview and the song in a Podcast from the Gene and Julie Morning Show, airing weekdays on 103.7 Lite FM from 5am - 10am.
Listen to this!
Michael Johns on 103.7 Lite FM - Michael Johns
You can purchase the album Hold Back My Heart in stores everywhere on June 23rd. Michael's first single "Heart On My Sleeve" is available for download at iTunes and Amazon.com now!
Michael Johns - "Heart On My Sleeve" (In-studio @ 103.7 Lite FM)
I cannot even begin to tell you how thankful I was to find the video above, so you can imagine my surprise when I returned to their site and found they went the extra mile for their listeners. The Lite FM radio station hosted Lite Nite at The Glass Cactus in Dallas on June 17th, as you already know if you read this blog very often.
They made videos of Michael Johns set as he performed the songs below. It's almost as good as being there...almost. 103.7 Lite FM in Dallas are now my heroes. Cheers and best wishes to them!
Michael Johns - "Wish You Were Here"
Michael Johns - "Never Tear Us Apart"
Michael Johns - "I've Been Lovin' You Too Long"
Michael Johns - "To Love Somebody"
If you missed the interview before the song, you can listen to that fabulous Aussie wit in that beautiful accent below. Lite FM most graciously shared their mp3 of the interview and the song in a Podcast from the Gene and Julie Morning Show, airing weekdays on 103.7 Lite FM from 5am - 10am.
Listen to this!
Michael Johns on 103.7 Lite FM - Michael Johns
You can purchase the album Hold Back My Heart in stores everywhere on June 23rd. Michael's first single "Heart On My Sleeve" is available for download at iTunes and Amazon.com now!
Thursday, June 18, 2009
Video Of Michael Johns In Studio With 103.7 Lite FM
Here's an extra special treat for 103.7 Lite FM listeners and Michael Johns Fans. As previously reported, Michael Johns was in their studio to play his debut single "Heart On My Sleeve" from his new album Hold Back My Heart. You can purchase the album in stores everywhere on June 23rd, or download it digitally from iTunes and Amazon.com. Lite FM turned on the video cameras and shared that video at their site. Stay tuned to that radio station to hear the song on a regular basis!
If you missed the interview before the song, you can listen to that fabulous Aussie wit in that beautiful accent below. Lite FM most graciously shared their mp3 of the interview and the song in a Podcast from the Gene and Julie Morning Show, airing weekdays on 103.7 Lite FM from 5am - 10am.
Listen to this!
Michael Johns on 103.7 Lite FM - Michael Johns
If you missed the interview before the song, you can listen to that fabulous Aussie wit in that beautiful accent below. Lite FM most graciously shared their mp3 of the interview and the song in a Podcast from the Gene and Julie Morning Show, airing weekdays on 103.7 Lite FM from 5am - 10am.
Listen to this!
Michael Johns on 103.7 Lite FM - Michael Johns
Tuesday, June 16, 2009
103.7 Lite Nite Concert - Michael Johns Hits Dallas!
For those of you who live in the Dallas area and are looking for something special to do tomorrow night, 103.7 Lite FM will be hosting Michael Johns to introduce his new CD. Michael will be performing five songs from his debut album Hold Back My Heart at The Glass Cactus tomorrow night (June 17th).
He's just recently started his promotional tour for his album, which is set for a June 23rd release. To hear 30 second samples of all 12 songs from the album, you can go to Amazon.com now! You'll be able to purchase the CD in stores everywhere next Tuesday, or you can pre-order the album today! Michael's new single "Heart On My Sleeve" was the #1 requested song at AOL Radio last week and it's available for download from iTunes and Amazon.com.
Don't miss seeing one of American Idol Season 7's Top finalist while you can! This up close and personal performance is sure to be one of a kind, and it's FREE. It's your chance to see him before he starts his actual Hold Back My Heart Tour in August 2009. The single "Heart On My Sleeve" can be downloaded at iTunes or Amazon.com today!
Take your video camera and then share your night by uploading it to YouTube for the rest of us that can't be there! The concert is free, but you must present them with a ticket to enter. You can visit the following stores to pick up your free ticket, or you can PRINT YOUR OWN TICKET HERE.
Directions to the store locations can be found at the 103.7 Lite FM Website!



Videos from this event are just now being posted to YouTube. Here's one that was done on a cell phone. It was the first time she'd used the video feature on her phone and she apologizes for the quality of her video skills. No need to apologize! Thanks for sharing, believe me, we'll take it! I'll add more as they're put up on YouTube. Looks to be a full house last night!
To Love Somebody
If you missed his interview and gorgeous acoustic performance of "Heart On My Sleeve" on 103.7 Lite FM (June 17th) - have a listen below. Simply breathtaking.
Michael Johns on 103.7 Lite FM - Michael Johns
He's just recently started his promotional tour for his album, which is set for a June 23rd release. To hear 30 second samples of all 12 songs from the album, you can go to Amazon.com now! You'll be able to purchase the CD in stores everywhere next Tuesday, or you can pre-order the album today! Michael's new single "Heart On My Sleeve" was the #1 requested song at AOL Radio last week and it's available for download from iTunes and Amazon.com.
Don't miss seeing one of American Idol Season 7's Top finalist while you can! This up close and personal performance is sure to be one of a kind, and it's FREE. It's your chance to see him before he starts his actual Hold Back My Heart Tour in August 2009. The single "Heart On My Sleeve" can be downloaded at iTunes or Amazon.com today!
Take your video camera and then share your night by uploading it to YouTube for the rest of us that can't be there! The concert is free, but you must present them with a ticket to enter. You can visit the following stores to pick up your free ticket, or you can PRINT YOUR OWN TICKET HERE.
Directions to the store locations can be found at the 103.7 Lite FM Website!
Videos from this event are just now being posted to YouTube. Here's one that was done on a cell phone. It was the first time she'd used the video feature on her phone and she apologizes for the quality of her video skills. No need to apologize! Thanks for sharing, believe me, we'll take it! I'll add more as they're put up on YouTube. Looks to be a full house last night!
To Love Somebody
If you missed his interview and gorgeous acoustic performance of "Heart On My Sleeve" on 103.7 Lite FM (June 17th) - have a listen below. Simply breathtaking.
Michael Johns on 103.7 Lite FM - Michael Johns
Labels:
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cd,
celebrity,
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Michael Johns Good Day Dallas Video & Lite Nite Concert
Michael visited the set on Fox 4 - KDFW in Dallas today and played his new single "Heart On My Sleeve" from his debut album Hold Back My Heart, which will be released one week from today! On June 23rd, you'll be able to purchase the CD in stores everywhere, or you can pre-order the album from Amazon.com now!
Heart On My Sleeve can be downloaded now at iTunes or Amazon.com!
For those of you who can make it to Dallas tomorrow night, Michael will be performing at The Glass Cactus. The concert is free, but you must present them with a ticket to enter. You can visit the following stores to pick one up, or you can print your own ticket from the source below. Directions to the store locations can also be found at their site. Enjoy!
Heart On My Sleeve can be downloaded now at iTunes or Amazon.com!
For those of you who can make it to Dallas tomorrow night, Michael will be performing at The Glass Cactus. The concert is free, but you must present them with a ticket to enter. You can visit the following stores to pick one up, or you can print your own ticket from the source below. Directions to the store locations can also be found at their site. Enjoy!
The New 103.7 Lite FM gives you Lite Nite with Michael Johns.
We’ve arranged to have Top Ten American Idol Michael Johns debut his new CD for you…Live, in the intimate setting of The Glass Cactus night club at The Gaylord Texan on Wednesday, June 17th at 7pm. This 5 song acoustic and intimate performance with Michael Johns will be something that you'll be talking about for the rest of the year!
It’s a FREE SHOW…but you must have a ticket to get in. PRINT YOUR TICKET HERE
You can also stop by any of these locations to get your tickets!
Wednesday 6/10 12p-2p Southlake Town Square Directions
Thursday 6/11 2p-4p Grapevine Mills Food Court Directions
Friday 6/12 7a-9a Panera Bread Southlake Directions
Friday 6/12 4p-6p Verizon Wireless Preston Center Directions
Friday 6/12 6p-8p Dr Pepper Arena Directions
Saturday 6/13 10a-4p Stephanie's Day NorthPark Center Directions
Saturday 6/13 3p-5p Anna's Linens Dallas Directions
Sunday 6/14 11a-6p Dallas CityArts Celebration Directions
Monday 6/15 2p-4p Vista Ridge Mall Food Court Directions
Tuesday 6/16 2p-4p North East Mall Food Court Directions
Wednesday 6/17 11a-1p Dallas Museum of Art Directions
You must have a ticket to enter. Please arrive early. This event is on a first come, first served basis and is NOT guaranteed. Glass Cactus and Lite FM are not responsible for over capacity.
Labels:
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Sunday, June 14, 2009
Collective Soul - Collective Brilliance In Music and Marketing
For any artist that's new to the social media and technology scene, may I suggest that you take a few lessons from a band that totally "gets it"?Just how important is it to stay in touch with all of your fans? Collective Soul would tell you it's very near the top of their list as being one of the golden (or should I say platinum?) keys to their huge success.
Of course, the absolute number one most important criteria for any artist to achieve success in the business, is in having exceptional talent and music - but even creating great music doesn't guarantee you'll break through to the top. Not if your fans don't know the first thing about you, or where they can find you on tour, or when they can buy your music.
Collective Soul understood that Platinum Rule from day one, and in using that knowledge, they've become one of the most successful groups anywhere. Having scored seven multi-platinum records in the US, they also boast seven #1 hits, and they've gone multi-platinum 18 times in Canada. Those numbers are impressive by anyone's standards, but they're nowhere near done adding to that set of accomplishments yet.
In the wake of a failing economy, now more than ever, it's critically essential to utilize every possible means of free advertising made available to every artist on the internet. Simply put, the ability to mass market yourself is quite literally at your fingertips.What better way is there, than to have your loyal fans advertise every step of your career for you? Where and how do you find these most willing loyal fans? The answer is just as simple. You must first and foremost be loyal to them. Here's how Collective Soul shows that level of loyalty to their fans.
You can find and follow them on Twitter to interact with them directly. If you clicked on that link I provided you with to get to their Twitter page, you should immediately notice a difference between their profile and most "celebrity" sites. Collective Soul have over 18,000 followers so far, but that's not the surprising part.
In an article they shared with us recently, titled "A celebrity that gets social media? I know shocking…", the reasons for following fans were thoroughly explained. This article should be required reading for every music marketing agency in the world.
It shows just how quickly an artist (or anyone with a need for massive advertisement) can instantly share an announcement with their target audience, all at once. The example used in the article shows how one music celebrity increased her Twitter followers to over a million by returning the follow to her fans. Here's a quick excerpt from the article, but you should read it in its entirety to understand the full effect following fans in return can have.
With the competition brutal due to Twitter going mainstream, celebrities are starting to clamor for more follows to be ranked higher in the overall Twitter follower rankings. When looking at the column data it is from left to right: Date, Followers, Following.You can see the incremental amounts that were increased from a mere 1,000 people that the Britney Spears account was following to three days later an additional 9,000. The action of following an additional 9,000 people resulted in a follower jump of 23,837. However, the biggest monumental jump was when an additional 58,000 people were followed which increased the people following the Britney Spears account by 581,000 additional followers.
Now that's impressive indeed. Can you imagine being able to Tweet the name of your new album, or single, or give your tour dates and venues to millions of people all at once? Not only can Collective Soul imagine doing all of that for their fans, they're well on their way to achieving that million mark goal for themselves.Their claim to fame doesn't end with just using their Twitter account as a means to broadcast news of their newest releases and tour dates. Instead, they utilize that marketing tool by holding different contests between their fans. Offering prizes that range from free tickets and backstage passes to autographed guitars, makes for some stiff competition and brings out the absolute best in advertising from those fans who choose to compete.
The most current contest is a for bloggers and ends on June 15th. Who knows? They might even find a professional writer or two willing to offer their praises in a blog. You can visit the article posted above for details on how to get in on the action. Just by offering ways for their fans to make even the smallest measure of difference toward their success, they now have over 18,000 followers currently vying for their attention by blogging their love of Collective Soul.
Marketing genius. (there's more to the story after this musical interlude)
These guys (or whoever represents them technologically speaking) are the quintessential definition of marketing professionalism. The Twitter account is just one example of how a tech savvy marketing team can advertise your goods, without spending anything more than some time. If you go to Collective Soul's Website for NEWS, or follow them via THEIR BLOG, you'll see what I mean.
Their website boasts different sections - all geared toward satisfying the fans need for news and merchandise, and all located at the same place. They have sections listing Tour Dates, a Media space for sharing their behind the scene (aka vlog) videos. That's just another way they add the personal touch to make fans feel like they're truly an important part of their lives.
There's a message board (aka fan forum) where fans can discuss the latest events and offer their opinions. You'll also find an online store where you can purchase their most recent merchandise, like Collective Soul Dog Tags, and T-shirts, and CD's, etc. Still more sections feature their Discography, Biography, Photos...and yes, they even have a special place reserved for their Fan Club.
To a certain degree, Collective Soul are collectors themselves. Right now, they're collecting fans, MySpace Friends, Twitter followers, Audioacrobat.com phone callers, and selling out tour dates by posting news of their tour far enough in advance that their fans can plan an entire vacation around seeing them live. I already know which concert I'll be attending. If you're not certain what cities and dates to reserve, let me give you a hint where to find that TOUR INFORMATION.
By the way, that neat little widget in the midst of the page that's playing Collective Soul music was also offered at their official website. You should visit there now to get yours. To do that, just click on their picture at the top of the widget. While you're visiting their website, you might also notice they have a new album called Rabbit coming out on August 25th of this year. The classic sound will still rock you down to your Collective Soul. Their new single "Staring Down" from that album was one of the most requested songs at AOL's Tweet Requests radio and rightfully so.
Collective Soul are collective geniuses as far as I'm concerned. If they're collecting fans that hold them in the highest esteem, now they've collected me.
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Michael Johns Was THE #1 Most Requested At AOL Radio
AOL asked its listeners to send Twitter requests so they could launch a new Tweet Requests radio station. What wasn't known at the time that I published the first report, were the exact number of requests for the the Top 11 artists and songs. We just knew Michael Johns had done well based on preliminary reports from AOL Radio's blog.
Today, I am most pleased to announce that Michael Johns was in fact THE #1 most requested artist that day. Here's the news as it was confirmed in this Tweet from AOLRADIO a few hours ago:
"aolradio Well the #'s are in: It looks like the Michael Johns fans won by a mile - Johns was the most requested artist by a mile on Wednesday.about 7 hours ago from TweetDeck"I've followed their news on Twitter and at AOL Radio on a daily basis since the launch of their Tweet Request station, and I'm loving every minute of finally finding a station that truly listens to the fans. Not only is Michael's single in heavy rotation at the first ever (that I'm aware of) Tweet Request station, they've also added his new single to their New Pop First channel as well as their Pop Idols station.
AOL Radio has more than 350 Sports, News, Talk and Music stations from which you can choose your favorite genre. Personally, I plan on listening to every one of their stations where they put Michael Johns' music in the rotation. Michael's debut album Hold Back My Heart will be released on June 23rd, which will give me at least 11 more songs to requests from my AOL radio stations. :D
You can listen to 30 second snippets of all 12 songs from the Hold Back My Heart album HERE. Cheers, and to Michael Johns, congratulations on being the most requested.
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